Kelsius manufactures, distributes and maintains a system that wirelessly and automatically monitors the temperature and safety of all food products, both hot and cold, as well as medicines, blood samples and other temperature-sensitive pharmaceutical material.
Kelsius improves HACCP compliance, saving time, reducing risk and providing information at your fingertips. HACCP – short for Hazard Analysis and Critical Control Point – is a systematic approach to identifying and controlling hazards that could pose a danger to the preparation of safe food or medicines.
We are seeking a Digital Marketing Specialist with strong, detailed knowledge of implementing social media campaigns and all forms of digital marketing. The ideal candidate will have digital and social media skills and will be enthusiastic, creative and well versed in the latest digital marketing trends and technologies.
Key Responsibilities:
Social Media Management:
- Develop, implement, and manage social media strategies across various platforms, particularly Facebook, Instagram, X (Twitter), LinkedIn, and TikTok.
- Create engaging content, including copy for posts, images, videos and infographics.
- Monitor, analyse and report on social media performance using analytics tools.
- Engage with followers, respond to comments and messages, and manage online communities.
- Stay up to date with the latest social media trends and best practices.
Digital Marketing Campaigns:
- Assist in the planning, execution, and optimisation of digital marketing campaigns across channels such as email, PPC and digital media.
- Create and manage email marketing campaigns, including designing templates, writing copy, and analysing performance.
- Conduct keyword research and optimise website content for search engines (SEO).
- Execute advertising campaigns using Google Ads and social media platforms.
Content Creation and Management:
- Collaborate with the marketing team to develop content calendars and marketing materials.
- Write and edit content for the company blog, website, and other digital platforms.
Analytics and Reporting:
- Monitor and report on the effectiveness of digital marketing campaigns using tools like Google Analytics 4, social media analytics, and email marketing platforms.
- Provide insights and recommendations based on data analysis to improve campaign performance.
- Track and report on key performance indicators (KPIs) and metrics related to digital marketing efforts.
General Marketing Support:
- Assist in organising and promoting events, trade shows, webinars, and other marketing activities.
- Support the marketing team with administrative tasks and project coordination.
- Conduct market research to identify trends and opportunities for growth.
Requirements:
- Bachelor’s degree in marketing, digital media design, or a related field.
- Proven experience in implementing social media campaigns and digital marketing strategies.
- Strong understanding of social media platforms, their algorithms, and best practices.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics 4, Google Ads, Meta Ads Manager, email marketing software, SEO tools).
- Experience with graphic design tools for content creation.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to develop engaging content.
- Strong analytical skills and attention to detail.
- Ability to work independently and as part of a team.
- Ability to gain knowledge of our products, customer base and clients’ challenges and to use this knowledge to adapt content that addresses the needs and challenges of our target audiences.
It is advantageous if applicants are in commuting distance of our offices in Falcarragh and Gweedore but this is not essential.
At Kelsius we are an equal opportunity employer. We attract and retain the best qualified individuals available, without regard to race/ethnicity, religion, gender, sexual orientation, age or disability.
For more and to apply, click here.